.Column Sights: 15.Ever pondered how an electrical engineer finds yourself managing an influencer advertising and marketing system? Jonathan Eg, Chief Executive Officer of Partipost, spills the herbal tea on The Adrian Series.Key takeaways:.Why trading formulas triggered being alone (and a job pivot).The magic formula: genuineness + congruity = influencer excellence.B2B influencer advertising and marketing in Asia: It's coming, however slowly.AI influencers: Cool, but most likely won't substitute your BFF's Instagram.The settlement issue tormenting influencer advertising (and how Partipost is actually addressing it).Enjoyable truth: Jonathan's dad looks forward to Mondays. Yes, you check out that right.Income: The influencer marketing yard is actually progressing much faster than you can mention "swipe up." From micro-influencers to AI characters, the activity is actually transforming-- yet credibility still reigns supreme.So, prior to you write off that close friend with 200 followers as "not influential," bear in mind: in the world of nano-influencers, your bestie might just be the following big thing.Tune in for more influencer knowledge and perhaps pick up an idea or 2 for your own Instagram video game!